For The Berkeley Partnership, a‘boutique’ management consultants, we made the presentation of ‘the Berkeley way’ the key to their website, going as far as ingraining it into the navigation. There is no corporate voice or sign-posting, you are guided and informed by individuals, whilst the philosophy and the endorsements of are written in the third person, by an engaged observer. To show concept up visually, we commissioned two photographic projects: Clean, clear colour portraiture to accompany the personal voices,and grittier black and white ‘reportage’ for the observational pieces. The content managed site was designed to allow constant organic development without the need for technical intervention.
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