Sales and company credentials multi-choice DVD shot on location in Dubai and the UK. Lucy Switchgear is a major international manufacturer of electrical distribution switchgear and provider of automation solutions to electricity utilities. The Middle East is an important market for the firm, and the opening of a second manufacturing operation in 2003, and the objective of providing the local market with locally built products and improved customer servicesmeant marketing manager Anne Busson needed to communicate the firm's new commitment to its Middle East customers. We planned to use the stunning Middle East backdrop to make Lucy's products and the new factory come to life in high quality video, to be used at shows or by agents and customers. The DVD format made it was easy to deliver the message in Arabic too with the multiple language option.