"If you build it, they shall come", prophetically uttered to Kevin Kostner in the film, 'Field of Dreams'. Unfortunately most of don't inhabit the strange and wonderful world of Hollywood. Building a website and hoping that people will just turn up is akin to building a Supermarket in the middle of the North Sea and hoping for a steady stream of shoppers.
Few people would consider this a sensible approach to setting up a new business, yet its an all too common occurance on the web. A website with no links, no advertising and no visability on the search engines will be a pretty quiet place.
A successful search engine optimisation and online marketing programme is the virtual equivalent of setting up shop on the crossroads between Oxford Street and Regents Street
For virtually any organisation or business online, reaching those people most likely to buy a product, sign up for a service or benefit from what you are offering is the key to success. DVA can put together a programme of search engine optimsation, pay per click advertising, online PR and other forms of online advertising best suited to your organisations specific aims.
By combining this highly tailored marketing approach with sophisticated tracking tools, DVA can not only ensure that the 'best' people are visiting your website, but can also tell you exactly how much it costs to get them there and what they do once they are there. Even if you don't sell goods directly from your website it is still possible to get a more accurate measure of your return on investment than through any other means of advertising or marketing.
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