Multiple language websites
Installing an Enterprise Level Content Management System, whichever you choose, is never going to be simple. For one of our clients, NRG, things were even more complex.
NRG offer ‘Total Document Solutions’: document management hardware, software and Business and Professional Services through three sales brands: Gestetner Nashuatec and Rex-Rotary. When you consider that these brands operate in Europe, Africa, the Indian sub-continent, the Middle East, CIS and Russia and that each one of these countries/brands needs a website, you can appreciate the scope of the problem in replacing existing ‘home-built’ sites with something that is at least partially centrally controlled.
The task of course, is 50% technical and 50% arbitration and negotiation, with each Operating Company naturally demanding that any replacement site be at least as good as the site that is replaced.
DVA’s experience in implementing such Electronic Content Management Systems helped NRG avoid many of the pitfalls that they might otherwise have succumbed to. DVA were specifically asked to help formulate a web strategy that positioned the sites within their marketing strategy. A particular concern of the OCs was that the central control of the ELCMS would tie their hands with what they could do on their new sites. DVA was able to allay these fears by showing concrete examples of how local marketing initiatives would fit within the centrally controlled features of the sites.
We led the development of the Information Architecture, including the proposed structure, producing new wireframes, graphical designs and XHTML source files for the site.
Finally we liaised with Tridion, the CMS vendor, to ensure that critical functionality was implemented correctly and that the necessary workflow and back-end controls were built to support the distributed publishing structure.
One particular benefit of Electronic Content Management Systems for such companies is that they can be used to produce and control multiple web sites which share structure and content.
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