Multimedia E-Brochure Demo
Mobile communications have become part of our lives. The benefits of wireless voice communications are not difficult to grasp, and the growth of the market has been phenomenal.
The next stage in the development of the wireless world is mobile data communications – the ability to access, and send and receive, chunks of information via a mobile device.
Current technologies are simply too slow to make wireless data a viable service, especially for the business user, but the new ‘third generation’ (3G) high bandwidth networks will catalyse the mobile data market. Lucent Technologies, one of the leading innovators of the mobile wireless Internet, approached DVA to develop a simple and effective presentation to demonstrate the concept of mobile data and the speed and efficiency advantages of the new 3G wireless networks.
With a brief that demanded visual simplicity, the team at DVA developed a ‘mobile comparison simulator’ - a stand-alone PC-based demonstration that visualises the difference in the efficiency of typical mobile data services compared to the potential of 3G. Four mobile services are simulated: data-downloads for email or intranet access, Internet browsing, video streaming and audio streaming.
The potential for mobile data services is almost infinite – efficient remote working, immediate access to the corporate intranet, broadcast-quality streaming video and audio presentations to private and public audiences - but current technology capabilities do not provide an acceptably high quality user experience.
The simulator compares the access speeds of four technologies: the new UMTS (European 3G) and the three current transport offerings: GPRS (or 2.5G, the first generation of packet data networks), GSM (the global mobile communications voice standard) and a typical domestic landline modem (dial-up). The simulator is interactive, so the user can change the data rate for each technology, change the file sizes, enable or disable security, and build in the time lapse involved in 'dialling up' for GSM and modem connections.
Available on CD or as a download, the simulator shows the predicted times for each technology – with 3G UMTS emerging as the clear winner each time. One scenario, simulating the downloading of a 500k file with security enabled, takes just 15 seconds over UMTS, 152 seconds over GPRS, 246 seconds on a dial-up modem, and a sleep-inducing 984 seconds over GSM. The animated simulator also contains explanations of each technology.
Trevor Hatcher, Marketing Program Manager for Lucent Technologies, said: “The simulator is an excellent way of demonstrating the obvious benefits of UMTS. It shows that for speed and efficiency of mobile data access, there is simply no competition – and you don’t need to be a technical expert to understand the benefits to both the corporate customer and the consumer. Like all the best marketing ideas, it is simple, powerful and very effective.”
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