Technology: Autogeeks vs Nerdacons

At DVA Digital, as part of our process, we always think about what medium or technique best suits the message and the intended audience.  In the past that has led us to turn a website opportunity into a newspaper, a brochure into a video and PowerPoint presentations into almost anything else (including better PowerPoint presentations).  As a result we have created more effective pieces of communication for our clients, because giving your message the most appropriate vehicle to travel in insures it gets to where it needs to be, on time, and still feeling fresh and perky.

Recently we’ve been having debates on a more technical level.  Not about media, but technology:  Our video-jocks (they’re cool, they smoke behind the bike-sheds, they wear leather jackets and they’ve got girlfriends) and our programmers (they’ve got comfortable shoes from Black’s) have both been having heated debates. 

Strangely for the rambunctious video-jocks, their debate is the less heated:  A civilised weighing-up of the various qualities of different formats.  If you think that ‘The Gadget Show’ on five would still be interesting if Suzi Perry didn’t present it then you might be interested in this, but if I were you I wouldn’t ask.  We have to care, because we want to move forward equipped in the most appropriate way to meet our clients changing needs and we need to stay ahead of the game.  If anything interesting happens we promise we’ll tell you, in the meantime best to leave them to it.
No, it’s the DVA programmers who have become most agitated recently, and it really is about something that is going to be seismic in our industry once it gets going; it sounds like a clash between superheroes; ladies and gentlemen I give you Flash vs. Silverlight.

When it comes to superheroes I personally don’t care too much about the intricacies of who can do what – but if I was in a burning building I’d want the right one to rescue me – and not waste time arguing over who is going to do it.  In the same way, at DVA we are not interested in finding a definite winner just a realistic assessment of features and capabilities, so we can continue to provide the best solutions and service.

Or so I thought.  But no sooner had we initiated a research, comparison and appraisal process, battle-lines were drawn.  It has to be said that some of the arguments are nothing but thinly disguised Gateshate or the less common Adobeloathing,  Hostility spilt over into the usually harmonious lunch break and I have to report that a scotch egg was thrown and there was an attempt to use corned beef as an offensive weapon.

Calm down you lot, calm down.

Peace was eventually restored, and we have returned to our normal, more ordered approach to these things.  It’s early days, but we can already see the massive implications and potential of what is to come, because a development race is bound to start, bringing with it fantastic possibilities.
And what is going to happen?  We don’t know.  But we can’t wait.