I, like a large number of people these days, lead an extremely busy life. I no longer have the time (or the inclination) to sit through hours of TV and consequently I don’t see many adverts. I watch TV on demand – I record my favourite programs and watch them when I want to – and to save time I skip through the adverts.
I am at a recce at the corporate headquarters of a major client. We will be creating a microsite carrying an important piece of internal communication in video, slideshow and downloadable forms. I am having lunch with the commissioner of the project and some of the potential interviewees...